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Seo website structure audit

Fastly.com website structure radar report showing nodes, hubs, leaf pages, and SEO cluster details
Radar-style report summarizing Fastly.com’s site structure, including nodes, hubs, leaf pages, and SEO performance metrics.

What this page covers

Seo website structure audit

See your SEO website structure at a glance. Run a scan for a real site and instantly map how hubs and leaf pages connect, so you can spot gaps, dead ends, and confusing branches before they hurt performance.

Use the visual map to confirm that hubs exist, clusters are coherent, and nothing important is randomly disconnected. If teammates can understand the structure from the map alone, your audit output is clear, practical, and ready to act on.

In brief

  • Run a scan of your site to visualize the current URL and content structure, then review whether hubs and leaf clusters are organized in a sensible way for search engines and real users.
  • Use the structure map to check that key sections are connected, nothing critical is isolated, and navigation paths make sense before you invest in new SEO content or large structural changes.
  • Share the visual card or link with teammates or clients so everyone can align on the site structure and proposed SEO changes without a long meeting or dense technical document.

What to do

An SEO website structure audit starts with a clear picture of how your URLs are organized. With Radar, you run a scan for a real site and get a visual map that shows hubs, leaf clusters, and how they connect. This makes it easier to see whether your current structure supports your SEO goals or hides important pages deep in the hierarchy.

Once the map is generated, you can verify that hubs exist for your main topics, that related pages form coherent clusters, and that nothing looks randomly disconnected. When the structure is easy to understand at a glance, it is simpler to plan internal links, consolidate thin sections, fix weak entry points, and decide where new SEO content should live.

After reviewing the structure, you can share the link or save a PNG card and send it to a teammate or client. If they understand the structure without a meeting, the audit output is doing its job. For larger or more complex sites, caps can increase to 20,000 pages per run, AI interpretation is included, and you can compare two sites on one screen or import your own snapshot via JSON when crawling is blocked.

What to keep in mind

Radar focuses on making the structure of your site visible and understandable. It helps you see whether hubs and clusters are in place, but it does not replace your judgment about keywords, content quality, technical SEO, or off-page signals. You still decide which sections to prioritize and how to revise pages based on what the map reveals.

The scan respects existing access controls. It does not bypass paywalls, logins, or anti-bot protections, so some areas may not appear if they are blocked to crawlers. In those cases, Early Access supports visualizing your own snapshot via JSON import, letting you still include protected sections in your structure review.

This approach works for many types of sites, from clinics and law firms to content-heavy properties and SaaS platforms, as long as you can provide a crawl or snapshot. It is most useful when you want to confirm that your navigation and URL structure are sane before or after SEO changes, and when you need a visual artifact that non-technical stakeholders can quickly understand.

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